If you've ever heard of a marketing funnel, you know that it's a process for guiding prospects into your company. Once they enter, the funnel's goal is to turn them into lifelong customers and evangelists. The marketing funnel is the key to achieving this end. To develop an effective funnel, start with a simple idea and make it a habit....

There are several steps in the marketing funnel. The widest part of the funnel captures the largest potential group of customers. Customers then move further down the funnel and engage with the product or service offered. The final step is conversion, which measures whether a prospect becomes a customer and their lifetime value. In this article,...

Web hosting is a common way to publish a blog on the Internet. As a subscriber to web hosting, you rent space on a server owned by a hosting provider. Your host supplies hardware, software, connectivity, and other services necessary to maintain the server and keep it online. They also protect your site from malicious activity. In exchange, you...